When a business from which a person has procured service or product sends a reminder, it’s a bulk email. It qualifies to be a legitimate bulk email if it meets the following requirements:
The recipient consented to it.
The email provides the “unsubscribe” button.
The name of the business is clearly shown.d
Bulk email is a broad term referring to a wide-range of email marketing sent to a long list at the same time. Bulk email services broadcast messages to a mass email list, whereas transactional emails are targeted to a single user based on an action that user completed. As with all mass email messages, only send to subscribers who have added their email address to your contact list and opted in to receive marketing emails from you. And don’t forget to include an unsubscribe link in every message.