WhatsApp is the world’s largest communication platform. It provides safe and secure communication than SMS and other related services. As a business, you can take the benefits of WhatsApp’s security and systems to send OTPs via WhatsApp.
OTPs are essential to verify transactions and logins. Businesses use SMS to send OTPs. But, SMS OTP authentication is not as safe as you think. Hence, more businesses are opting for encrypted OTPs on WhatsApp.
When you send OTP via WhatsApp, it gets encrypted and only the recipient will be able to see the message. This is one of the most secure ways to reduce fraud .
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Whatsapp marketing for business is one of the latest ways of advertising that businesses are using to increase their reach. Whatsapp has turned out to be an effective marketing tool for businesses because of its higher user numbers that maximize reach with minimum effort. Here are some of the indispensable benefits of Whatsapp marketing for business.
It is the most cost-effective marketing method as it allows marketers to circulate information at quite minimal or no cost.
Along with text, Whatsapp supports various other multimedia formats, such as videos, images, audio, and Vcards.
Some amazing features of Whatsapp add to your marketing convenience, for example, locations make it easier for marketers while promoting.
This platform lets marketers ensure that their message has reached their targeted customers with the blue tick feature.
This cross-platform communication app is available on almost all possible devices.
Marketers can easily send various offers and updates about their products or services to their ideal customers effectively without any requirement of plug-ins.
The feature of the broadcast list enables marketers to send out multiple messages to a large contact list at once without selecting them manually.